About Ideovate
Two leaders. One shared commitment to delivery.
Ideovate brings together complementary expertise in technology leadership and strategic transformation. We work with Boards and Executive teams to deliver complex change at pace — combining deep technical knowledge with commercial pragmatism and hands-on delivery.
Jean-Paul (JP) Camelbeek
Co-Founder & Technology Leader
I am a technology leader specialising in digital transformation and operational scale, helping organisations build, fix and grow their technology capabilities to deliver measurable business outcomes. Trusted by Boards and Executive teams across media, publishing, financial services and legal tech, I bring strategic clarity and hands-on delivery to complex technology challenges — from platform rebuilds and data strategy to AI adoption and team transformation.
I combine deep technical knowledge with commercial pragmatism and strong stakeholder management, enabling organisations to move faster, reduce cost and unlock value through technology.
Digital & Technology Transformation
Overhauling product, engineering, data and AI operations to drive growth and efficiency (e.g. 4x customer base growth and 30% cost reduction at a major UK media group; complete frontend rebuild of 80+ websites).
Platform & Product Delivery
Designing and delivering scalable platforms from concept to production — SaaS products, data platforms and consumer-facing digital products (e.g. SaaS legal platform serving 500K visitors p.a.; data forecasting platform turnaround at a global publishing and events business).
AI & Data Strategy
Deploying machine learning and AI to drive editorial efficiency, content recirculation and customer insight (e.g. ML-driven recirculation tool delivering 2B+ page views p.a.; AI-driven editorial tooling to accelerate speed to market).
Operational Scale & Cost Optimisation
Enabling growing businesses to scale — rationalising tech stacks, modernising infrastructure and driving adoption of CI/CD and cloud (e.g. tech stack modernisation at an AI analytics firm; 5x yield increase through app rebuilds at a national media company).
Key sectors
Media & Publishing, Financial Services, Legal Tech, Data & Analytics, Telecoms
Education
- MBA, Entrepreneurship & Strategy — London Business School
- BComm — Majors in Accounts, Auditing, Taxation
Vanessa Ginn
Co-Founder & Transformation Leader
I am an interim executive specialising in programme rescue and strategic transformation, helping organisations regain control of critical initiatives and deliver complex change at pace. Repeatably trusted by CEOs and Executive teams, I bring clarity, structure and governance to underperforming or high-value programmes, particularly in complex or regulated environments.
I combine rapid diagnosis with hands-on delivery and commercial acumen to stabilise performance, unlock value and restore confidence.
Programme Rescue & Recovery
Stabilising underperforming or time-critical initiatives and restoring delivery confidence across complex portfolios and high-risk programmes (e.g. multi-million programme recovery at a major international airline cargo operation; resetting a major multi-site Workday HRIS implementation at a leading UK catering and retail services provider).
Programme Mobilisation & Delivery
Setting up major programmes to succeed and deliver from day one — working with CEOs and leadership teams to define scope, structure and governance (e.g. defining rollout approach for a national field operations transformation at a major UK energy company; developing change management plan for a £10m site and systems transformation at a major UK port authority).
Commercial & Operational Performance
Identifying and addressing revenue leakage, inefficiency and value erosion, delivering measurable financial and operational improvement (e.g. identified a £3–£5m+ revenue opportunity at a leading UK catering services provider; 65% margin improvement at a global mobility services firm).
Key sectors
Aviation & Cargo, Energy & Utilities, Transport & Logistics, Global Mobility, Financial Services
Education
- MSc, Leadership & Strategy (Distinction) — London Business School
- PhD, Synthetic Inorganic Chemistry — Imperial College London
- BSc (Hons), Chemistry — University of Nottingham
Qualifications
PMI Change Leader, Lean Six Sigma Green Belt, Chartered Chemist (MRSC)
